Book: "To Sell Is Human: The Surprising Truth About Persuading, Convincing and Influencing Others", Daniel H Pink

(previously posted in the FutureLearn Digital Marketing G+ community here on 3 November 2014)

I am aware that selling is but one of many aspects of marketing but thought that #FLdigital classmates may find this book of interest. I heard the author interviewed on an EntreLeadership  podcast on the commute to work this morning (listen, starts 11:35) and thought it was worth posting. Interesting to hear the author quote research studies throughout the interview.

“Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”), explains why extraverts don’t make the best salespeople, and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another’s perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book–one that will change how you see the world and transform what you do at work, at school, and at home.”
(from the book's web site)

Book trailer: http://youtu.be/rSbUV0OlC0s

Resources
1. Authors@Wharton talk (video; 21m): http://youtu.be/J6EjBwrdHgE
2. Book web site: http://www.danpink.com/books/to-sell-is-human/
3. Google Books entry (includes preview pages): http://goo.gl/Dmk1VU
4. Behind the Brand talk (1h 19m, video): http://youtu.be/nKrBitIQrgo
5. Daniel's Wikipedia entry: http://en.wikipedia.org/wiki/Daniel_H._Pink
6. For those who want to explore more of Dan's work, his book "Drive: The Surprising Truth About What Motivates Us" was referenced on MIT's Learning Creative Learning MOOC last year(http://learn.media.mit.edu/lcl/). See references to the book in this Readlist file: http://readlists.com/923c21cc/